Last Updated: Mar 29, 2024

About Homemove

YOUR LOCAL REALTORS CHOICE,

AND ALL YOUR BUSINESS NEEDS

TO DRIVE REAL BUSINESS ONLINE.

  • Your Business Will Be FOUND First Ahead Of Your Competition
  • You Will Be SEEN by 100's Of New Motivated Customers Every Month
  • Customers Immediately UNDERSTAND Your Business
  • Your site will be linked to large successful Realtor, who refers hundreds of home buyers to your site when needing home related services.

BUSINESS RESULTS ONLINE

If your customers can't find you on the Internet, how can they buy your products or services?

Your prospective customers are likely using the Internet to search for products and services.  If they're not finding you, it's a lost opportunity.  Just as importantly, they may be finding your competition.

The Corporate Communications "HomeMove Program" was designed specifically t o help small and mid-sized businesses grow through the local Internet.  HomeMove gives small and mid-sized businesses an Internet presence that's normally only available to larger companies, combined with a strong local network connection.  (your Realtor) Corporate Communications has been dedicated to helping businesses grow through linking with local high volume Realtors since 2000.  Since that time, we've worked with over 2150 real estate offices and generated over six million qualified leads for small and mid-sized businesses.  Chances are we can drive qualified leads directly to your business.

THE INTERNET OPEN FOR BUSINESS

The Internet is a Cost Effective Way to Market and Advertise

Traditional lead generation methods such as advertising and trade shows are expensive.  As an example, the cost of using the Internet to promote your business is only a fraction of what it costs to advertise in the Yellow Pages, and the Return on Marketing Investment is usually much higher.  Even if you're currently advertising, referrals and the Internet is another way to drive qualified, motivated buyers directly to your business.  Don't think of it as an "either/or" situation - combine your current advertising AND Local internet, and referrals. 

Generate Leads and Qualified Buyers

There are 800 million Internet searches done every day, and the number is growing!  Your prospects are using the Internet to try to find businesses just like yours. 

Being Referred and Found on the Internet Gives Your Business Instant Credibility

When a business appears on an Internet search, it gives that business instant credibility.

It's a Competitive Necessity

Your competition is likely trying to use the Internet to grow their business.  If successful, it could put your business at risk.  Using the Internet as a business tool is becoming a competitive MUST.

Your Prospects Need Information to Make a Decision

We live in an information age.  Prospective buyers will research the products and services they want to buy and expect you to provide them with this information.  The most successful companies make this information easily accessible on-line.

Reach the Invisible Consumer

The Internet allows the "invisible consumer" (who otherwise would never have known you existed) to find you on-line.  That "invisible consumer" could even be a large client who would give your business a big boost.  Don't miss out because they can't find you.

PROVEN RESULTS THROUGH THE INTERNET

TURNING ON-LINE BROWSERS INTO CUSTOMERS

HomeMove is an Internet Marketing company that's developed a unique program - linked to your local Realtor - to drive qualified, motivated buyers directly to your business.

Homemove combines an in-depth knowledge of how the Internet (specifically Search Engines) works, with a system to provide incentives (E coupons), to motivate prospects to take the next step in a purchasing decision.  HomeMove is a Marketing company that turns Internet browsers into qualified buyers by guiding them through information gathering and decision-making.  It's all about the entire process:

  • Making sure your business gets found
  • Providing your prospect with concise information about your business
  • Enticing your prospect to contact you instead of your competitors

HomeMove is committed to driving leads for our clients.  This is why we only allow two similar businesses in a geographical area onto our program - we don't want to create too much competition between our clients.  This ensures optimal results.

FIRST MOVE ADVANTAGE

We make sure your business is found on the Internet.

We are experts at ensuring prospects find your local HomeMove site (containing your business) the first page of the popular search engines such as Google.  Being found on the first page of Internet searches is a critical first step.  However, the real objective is to drive qualified and motivated buyers directly to your business so you can close sales.  If an anonymous person goes to your web site, browses and leaves without buying anything, is that considered a success?  Of course not.  Having the link to a popular local Realtor gives you credibility and drives buyers to your site at a time when they are spending.  All home buyers want to save money at the time of buying a new home. 

Our web pages are designed specifically for your business.

HomeMove has developed an affordable program designed specifically for small and medium sized businesses.  HomeMove's web pages are where prospects are directed after they find our local website through the Internet search or referral from the Real Estate Office.  The web pages are designed so the prospect quickly and easily gets the exact information they're looking for.  Web pages also contain all contact information, including a link to your web site (if you have one), and an optional gallery if providing images of products or services is important.

RETURN ON INVESTMENT

For some types of businesses, Internet marketing makes very good economic sense.  For others it doesn't.  The HomeMove Return on Investment Calculator will help you determine the number of sales you would have to generate in a month from the ESSENTIALS Program to create a positive return on your investment.  Simply complete the information below, and click on the "Calculate" button. 

What is your average sale transaction size? $
What is your average gross profit percentage? %
Is it extremely important to get people to your own website? Y N
Is it important to display images of your products or services on the internet? Y N
Positive ROI begins after sale number:

INTERNET SEARCH COMPARISONS

There are a number of approaches available to market your business on the Internet.

Directories:

On-line business listings, usually grouped by business types (such as "Home Improvement" companies).

Pros

Usually inexpensive

Cons

Unless it is extremely popular (and therefore more costly), the directory in which you're listed is unlikely to be found by an Internet searcher.  Even if the Internet searcher finds the directory, all your competitors are listed in the same place.  Very little, if any, information is provided about your business.  No incentive is provided to encourage prospects to contact you.

Optimizing A Web Site:

This work is normally done by web developers to make sure your web site is found when specific key words or phrases are used in the search engines.

Pros

Depending on the quality of the company doing the work, it has the potential to be effective at generating leads.

Cons

Can be very costly.
Unless the web developer is a specialist, it likely won't be very effective.  This is a "cat and mouse" game because search engine rules change and competitors will try to gain an advantage.  Only companies dedicated to this business will be able to give you results over the long term.
On-going changes may be required to your web site, incurring even more costs.

Pay Per Click:

A service offered by popular search engines.  You pay each time someone clicks on your link.  Clicking on the link takes the prospect to your web site.  We use this for Homemove because it works.

Pros

You can determine under which keywords you wish to be found, how much you want to pay to generate each click", and how much you're willing to spend in total.

Cons

Managing a Pay Per Click program is often very time consuming and complex.  The program must be continually monitored to make sure someone isn't outbidding you for specific key words or phrases.  "Click Fraud" is an issue.  This occurs when people click on paid links to increase the amount you get charged.  These fraudulent clicks cost you money, but generate no leads.

Obtaining the positioning you want for the keywords you want can be very costly, especially if you are in a competitive industry.

QUESTIONS AND ANSWERS

What You Need to Know about Using the Internet to Grow Your Business

There are many myths about using the Internet to generate business and no shortage of bad advice.  When it comes to the Internet as a business tool.

  1. What is a Search Engine?
  2. What are Key Words or Phrases?
  3. Do I Need a Web Site to Be Found on the Internet?
  4. Can My Web Developer Make Sure My Site gets Found?
  5. What Results Can I Expect?
  6. What is Search Engine Optimization?
  7. What is Search Engine Placement?

1. What is a Search Engine?

Search Engines are websites that help Internet users to find what they're looking for.  The most popular search engine is Google.

Q&A

2. What are Key Words or Phrases?

Key words or phrases are what an Internet searcher will use to create a search - as an example, using "Mortgage companies in Toronto" to search for landscapers that operate in the Toronto market.  The search engine lists the web sites that match the search criteria.

Q&A

3. Do I Need a Web Site to Be Found on the Internet?

No, not necessarily.  There are service providers, such as HomeMove, that provide web pages as part of their service offering.  If you've already made an investment in a web site, HomeMove can help make that investment pay off by linking to your web site.

Q&A

4. Can My Web Developer Make Sure My Site gets Found?

Some experienced web developers are well versed on this subject.  However, a web developer must continually work on optimizing your site because search engines and competition are always re-defining the rules of the game.

Q&A

5. What Results Can I Expect?

Once again, there are misconceptions about this topic.  Many "web experts" focus on things such as web traffic, page views, hits, etc.  The only result that matters is how many qualified prospects are driven directly to your business by your presence on the Internet.  Typically a quality internet marketing program offers results that are good to excellent.

Q&A

6. What is Search Engine Optimization?

Search Engine Optimization refers to "tuning" a web site to make sure it can be found by the search engines.

Q&A

7. What is Search Engine Placement?

A service offered by popular search engines.  (Pay per click) You pay each time someone clicks on your link.  Clicking on the link takes the prospect to your web site.

Q&A